crayola launches its first coloring books ... for adults personal finance

by:HKKYO     2019-08-29
Not Crayola.
Crayons has just launched its first adult color book, its 112-year history.
\"Why can\'t adults enjoy coloring?
Erika Merklinger, spokesman for Crayola, said he made a statement that was obvious to some, but not for those who do not know that adult coloring is a trend
Crayola now has five adult coloring books for $9. 99 each.
The company also sells a variety of colored pencils and marks with extra cutting-edge marks, as it is difficult for adults to be consistent in color books, compared to children\'s simpler coloring books.
The word \"adult\" does not mean that the book is full of mature themes.
In contrast, lines and designs are more complex than those found in children\'s coloring books.
So why do adults want to color instead of doing other things?
Merklinger says, because it\'s a way to relax in \"this stressful world of digital overload that we live in.
Each book is 80 pages long, she says, and for those enthusiastic flower artists who want to show off their work, each page is perforated.
The work of the line is very complicated,
\"The results after that are worth it,\" Merklinger said . \".
Retailers including Target are distributing books (TGT), she said.
To create these books, Crayola is working with Flora Chang, an artist at the parent company Hallmark, and Brit Co, a DIY and crafts business.
Merklinger said that given the success of a product called \"Color Escape adult coloring kit\" that Crayola has been selling online since September, she believes coloring books will sell well
\"These really provide a complete finish of the adult coloring experience,\" she said \".
Crayola also offers free color pages for about 100,000 downloads on its website.
The most popular print is an abstract image called inSPIRALed.
While Crayola is definitely the largest, it is not the only company that makes adult books.
A publisher named Blue Star Coloring offers several adult Coloring books called \"stress relief mode.
Another publisher, the adult color book, has several in the market.
For some coloring books, the theme is to put them in the adult category.
For example, there is a book called Sex location Coloring Book: playtime for couples.
Not to mention the \"coloring book of fetish.
\"We won\'t even go there.
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